The Conversation Prism – the best social media tools (and the ones they missed)

A lot of online lists and directories of the available social media channels exist, but perhaps the most comprehensive I’ve found is The Conversation Prism – helpfully updated for 2013!

The Conversation Prism – click to view larger versions

The only problem with this tool is selecting the best from each of the available options. So I’m going to have a go at helping out. Feel free to leave your thoughts in the comments below!

Starting from the top…

Social Networks

  • Facebook for brand building and engagement
  • Google+ for SEO and profile linking to WordPress


  • WordPress
  • Tumblr for youth/art/fashion image driven topics

Crowd Wisdom

  • Reddit for memes and geek culture
  • Buzzfeed for news and pop culture


  • Quora – the best question website anywhere!


  • Disqus – works great for me with WordPress

Social Commerce

Social Marketplace

  • Etsy – the community here beats the others

Social streams

  • Twitter – why use anything else?


  • Foursquare – the obvious leader

Niche Working

  • GoodReads – I like the way this works, really neat


  • Yammer – so easy to use, it’s true viral software


  • Wikipedia – you’ll usually get more out of contributing to Wikipedia than you will from setting up your own wiki

Discussion and forums

  • 4Chan – be warned…it’s the dustbin of the internet

Business (a very broad category!)

  • Linkedin – number 1 for professional networking and collaboration

Service Networking

  • I have only used CrowdSpring…so CrowdSpring!

Reviews and ratings (another very broad category!)

  • Glassdoor is awesome for checking out potential employers
  • Amazon has the best (and some of the funniest) reviews

Social curation

  • Pinterest – A phenomenon, and still growing
  • Fancy – like Pinterest, but a bit cooler


  • Youtube for mass-market
  • Vimeo for quality/arty types
  • Blip for sweet non-branded players


  • Prezi for very annoying presentations 😉
  • Slideshare for SEO and promotion
  • Google docs (not listed) for usefulness!


  • Eventbrite – because it’s the one a few people actually use


  • Soundcloud – hugely popular and great functionality


  • UStream (because it costs $333 a month to embed Livestream on your site!)
  • Twitch (not listed) for livecasting gaming


  • Flickr – for general albums and storage
  • Instagram – for sharing and mobile images

Social bookmarks

  • Delicious – the father of all bookmarking sites


  • Klout – more people use this than the others, so your rating is a little more relevant

Quantified self (huh?)

  • This one has lost me…

Did you make it all the way down here? Ok…well here’s the greatest tip of all. If you are wondering what is the most important social media site that’s missing from this list…it’s

Social Media Training Sessions – at The University of South Wales

I recently delivered some training to staff at the University of South Wales who all seemed to have similar questions – what is social media? What is it good for? How can I use it? What should I use?

The sessions were really fun to run, with plenty of the kinds of searching questions you’d expect from academics, and a real desire to get to grips with the opportunities available to them. When defining social media, I like to say it refers to participation in the creation of online media – sites like Facebook, Twitter, Flickr and Youtube are all similar in that they encourage everyone to participate in the creation of media.

So how can you get involved in that? What does it mean for professionals? The basics of the session can be summarized by three key points:

  1. Play to your strengths – if you’re a wordsmith write a blog, if you’re a visual image type try Instagram or Tumblr, if you’re a curator try Pinterest. Don’t force yourself to comply with the most popular medium if you won’t enjoy it!
  2. Focus – don’t start a presence on everything and spread yourself thinly…put your efforts into building something brilliant in one place, then start reaching out to other places to tell people about it!
  3. Stay motivated – setting sensible benchmarks and targets, having access to meaningful stats and realising real-world objectives will help you remember why you’re doing this! If you’re not making money from it, make sure you have something else to motivate you!

Anyway…the sessions were a great way to kick-start people’s interest in what social media can offer. For academics I recommended the basic social media toolkit of a blog, Facebook, Linkedin and Twitter. A pretty ‘vanilla’ combo I’m sure you’ll agree, but you can get great results using those platforms.

You can download the (very simple) presentation here – University of South Wales social presentation

Quick redesign for the Mr Owen website

There’s something strangely satisfying about making a website all about diggers.

Rob loves his simple chunky site and we’re working on ensuring he gets found in Google for all the most important search terms. This was a simple case of knocking up a logo, chucking it on a suitable WordPress template and pulling some content together. Cheap and effective!
Continue reading “Quick redesign for the Mr Owen website”

New personal best for blog traffic

All content marketers hope that by adding share buttons, by writing topical unique content, and by consistently working a theme…they will eventually hit the social media jackpot and get massive traffic. When it comes, it can come big. This time it came from Reddit. I’ve seen this a couple of times working for my current employer, but today was a new record.
Continue reading “New personal best for blog traffic”

We just threw a site together for Fire Island Cardiff

You can’t go wrong with a stripped-down, bone-white, dead-basic, done-in-a-day (too many hyphens?) website. Yes it needs a menu (Al, if you read this…mail me!) but otherwise it’s all there. Sweet and simple and oh so quick.
Continue reading “We just threw a site together for Fire Island Cardiff”

New City Surf website

We set up the OG City Surf website a few years back, and while it was good at the time it dated fairly quickly and we’d customised stuff that meant updating was tricky.

We used WordPress and the Wp E-Commerce plugin, which at the time (2009) was the best thing out. Having surveyed the market, we decided WooCommerce from Woothemes was the new kid on the block, so we made the call to migrate all the content into that.
Continue reading “New City Surf website”

QR codes: totally super or totally un-super?

QR codes are a creating a buzz in marketing circles at the moment. You can see why…in the eyes of clients, these things make their advertising sexy and youthful. They probably come from Japan and the kids over there are mad for them. Toyota used them. They’re interactive. They’re super digital and blocky like something out of the 80s…and the 80s are cool. They look cool on posters. THEY’RE COOL! They’re putting the web into print!! THIS COULD BE THE NEXT TWITTER!!! I GOTTA HAVE ME THOSE QR CODES NOW!!!!
Continue reading “QR codes: totally super or totally un-super?”

City Surf Cardiff

City Surf wanted an online store.

The budget? LOW.

The timescale? SHORT.

The expectations? HIGH.

Who do you come to…why your close friends and allies at Cardiff Super Creatives of course.

We piled in headlong and delivered everything they wanted and more:

We gave them a blog, a Facebook account, a Twitter account, an email newsletter system and a new logo treatment for online media. We also spent time ensuring their SEO was taken care of and placed them ahead of all their rivals on local Google searches. Yes we can do that stuff too.

The guys at City Surf are still great friends, and we loved working with them. Maybe you could be next?

City Surf website