Tone of Voice – the cornerstone of a good social media marketing plan

Nice Supercreatives news this week with a nomination for a Social Buzz award at The Royal Mint.

If there’s one thing that really helped get The Royal Mint up to speed…it was thinking about Tone of Voice up-front before putting a single word on Facebook or Twitter. It sounds obvious, but the most important aspect of any social media campaign is how you sound…so spend some time on it and make sure you get the senior management to BUY IN to it. If they’re unconvinced you are setting yourself up for problems in the future.
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Twitter bots can be done right – @AnOffside50p

When it comes to getting your message in people’s faces on Twitter, you have two options.

  1. Write awesome tweets and back them up with something of substance. This we will call the ‘quality’ model.
  2. An endless slog of targeting and sycophantic re-tweeting of influential accounts in order to get your message onto their radar. We will call this the ‘brown nose’ model.

Both have their flaws.

The first takes a lot of time and a lot of money. It can be worth it if you stand to gain anything from the process…but it’s a serious commitment.
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