Tone of Voice – the cornerstone of a good social media marketing plan

Nice Supercreatives news this week with a nomination for a Social Buzz award at The Royal Mint.

If there’s one thing that really helped get The Royal Mint up to speed…it was thinking about Tone of Voice up-front before putting a single word on Facebook or Twitter. It sounds obvious, but the most important aspect of any social media campaign is how you sound…so spend some time on it and make sure you get the senior management to BUY IN to it. If they’re unconvinced you are setting yourself up for problems in the future.
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