The internet is so fast moving that the ideas you have in the morning have withered and died if you haven’t done something with them by the afternoon. This brings with it an unavoidable sense of desperate, lurching, MUST FEED THE BEAST, urgency. There is no known cure for this accelerated life cycle, but it is important that you learn to select and promote the ideas that can survive on their own and avoid wasting time on the ideas that will die shortly after you breathe life into them.
Sadly, this brings with it a problem. The problem of how to select the good stuff.
I’m going to propose a formula:
Continue reading “Dumb and dumber…the pitfalls of writing content for consumption…”