When it comes to getting your message in people’s faces on Twitter, you have two options.
- Write awesome tweets and back them up with something of substance. This we will call the ‘quality’ model.
- An endless slog of targeting and sycophantic re-tweeting of influential accounts in order to get your message onto their radar. We will call this the ‘brown nose’ model.
Both have their flaws.
The first takes a lot of time and a lot of money. It can be worth it if you stand to gain anything from the process…but it’s a serious commitment.
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