We just threw a site together for Fire Island Cardiff

You can’t go wrong with a stripped-down, bone-white, dead-basic, done-in-a-day (too many hyphens?) website. Yes it needs a menu (Al, if you read this…mail me!) but otherwise it’s all there. Sweet and simple and oh so quick.
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Dumb and dumber…the pitfalls of writing content for consumption…

The internet is so fast moving that the ideas you have in the morning have withered and died if you haven’t done something with them by the afternoon. This brings with it an unavoidable sense of desperate, lurching, MUST FEED THE BEAST, urgency. There is no known cure for this accelerated life cycle, but it is important that you learn to select and promote the ideas that can survive on their own and avoid wasting time on the ideas that will die shortly after you breathe life into them.

Sadly, this brings with it a problem. The problem of how to select the good stuff.

I’m going to propose a formula:
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Are you late to Pinterest and Instagram? Where should you be looking next?

Pinterest and Instagram are social networks based around the concept of curation. In that sense they’re very similar.  They’ve both exploded in popularity over the past year, and have left a lot of companies rushing to figure out what exactly they might stand to gain from getting involved.
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Tone of Voice – the cornerstone of a good social media marketing plan

Nice Supercreatives news this week with a nomination for a Social Buzz award at The Royal Mint.

If there’s one thing that really helped get The Royal Mint up to speed…it was thinking about Tone of Voice up-front before putting a single word on Facebook or Twitter. It sounds obvious, but the most important aspect of any social media campaign is how you sound…so spend some time on it and make sure you get the senior management to BUY IN to it. If they’re unconvinced you are setting yourself up for problems in the future.
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