The Conversation Prism – the best social media tools (and the ones they missed)

A lot of online lists and directories of the available social media channels exist, but perhaps the most comprehensive I’ve found is The Conversation Prism – helpfully updated for 2013!

The Conversation Prism – click to view larger versions

The only problem with this tool is selecting the best from each of the available options. So I’m going to have a go at helping out. Feel free to leave your thoughts in the comments below!

Starting from the top…

Social Networks

  • Facebook for brand building and engagement
  • Google+ for SEO and profile linking to WordPress


  • WordPress
  • Tumblr for youth/art/fashion image driven topics

Crowd Wisdom

  • Reddit for memes and geek culture
  • Buzzfeed for news and pop culture


  • Quora – the best question website anywhere!


  • Disqus – works great for me with WordPress

Social Commerce

Social Marketplace

  • Etsy – the community here beats the others

Social streams

  • Twitter – why use anything else?


  • Foursquare – the obvious leader

Niche Working

  • GoodReads – I like the way this works, really neat


  • Yammer – so easy to use, it’s true viral software


  • Wikipedia – you’ll usually get more out of contributing to Wikipedia than you will from setting up your own wiki

Discussion and forums

  • 4Chan – be warned…it’s the dustbin of the internet

Business (a very broad category!)

  • Linkedin – number 1 for professional networking and collaboration

Service Networking

  • I have only used CrowdSpring…so CrowdSpring!

Reviews and ratings (another very broad category!)

  • Glassdoor is awesome for checking out potential employers
  • Amazon has the best (and some of the funniest) reviews

Social curation

  • Pinterest – A phenomenon, and still growing
  • Fancy – like Pinterest, but a bit cooler


  • Youtube for mass-market
  • Vimeo for quality/arty types
  • Blip for sweet non-branded players


  • Prezi for very annoying presentations 😉
  • Slideshare for SEO and promotion
  • Google docs (not listed) for usefulness!


  • Eventbrite – because it’s the one a few people actually use


  • Soundcloud – hugely popular and great functionality


  • UStream (because it costs $333 a month to embed Livestream on your site!)
  • Twitch (not listed) for livecasting gaming


  • Flickr – for general albums and storage
  • Instagram – for sharing and mobile images

Social bookmarks

  • Delicious – the father of all bookmarking sites


  • Klout – more people use this than the others, so your rating is a little more relevant

Quantified self (huh?)

  • This one has lost me…

Did you make it all the way down here? Ok…well here’s the greatest tip of all. If you are wondering what is the most important social media site that’s missing from this list…it’s

Social Media Training Sessions – at The University of South Wales

I recently delivered some training to staff at the University of South Wales who all seemed to have similar questions – what is social media? What is it good for? How can I use it? What should I use?

The sessions were really fun to run, with plenty of the kinds of searching questions you’d expect from academics, and a real desire to get to grips with the opportunities available to them. When defining social media, I like to say it refers to participation in the creation of online media – sites like Facebook, Twitter, Flickr and Youtube are all similar in that they encourage everyone to participate in the creation of media.

So how can you get involved in that? What does it mean for professionals? The basics of the session can be summarized by three key points:

  1. Play to your strengths – if you’re a wordsmith write a blog, if you’re a visual image type try Instagram or Tumblr, if you’re a curator try Pinterest. Don’t force yourself to comply with the most popular medium if you won’t enjoy it!
  2. Focus – don’t start a presence on everything and spread yourself thinly…put your efforts into building something brilliant in one place, then start reaching out to other places to tell people about it!
  3. Stay motivated – setting sensible benchmarks and targets, having access to meaningful stats and realising real-world objectives will help you remember why you’re doing this! If you’re not making money from it, make sure you have something else to motivate you!

Anyway…the sessions were a great way to kick-start people’s interest in what social media can offer. For academics I recommended the basic social media toolkit of a blog, Facebook, Linkedin and Twitter. A pretty ‘vanilla’ combo I’m sure you’ll agree, but you can get great results using those platforms.

You can download the (very simple) presentation here – University of South Wales social presentation

Quick redesign for the Mr Owen website

There’s something strangely satisfying about making a website all about diggers.

Rob loves his simple chunky site and we’re working on ensuring he gets found in Google for all the most important search terms. This was a simple case of knocking up a logo, chucking it on a suitable WordPress template and pulling some content together. Cheap and effective!
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New personal best for blog traffic

All content marketers hope that by adding share buttons, by writing topical unique content, and by consistently working a theme…they will eventually hit the social media jackpot and get massive traffic. When it comes, it can come big. This time it came from Reddit. I’ve seen this a couple of times working for my current employer, but today was a new record.
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We just threw a site together for Fire Island Cardiff

You can’t go wrong with a stripped-down, bone-white, dead-basic, done-in-a-day (too many hyphens?) website. Yes it needs a menu (Al, if you read this…mail me!) but otherwise it’s all there. Sweet and simple and oh so quick.
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Now that’s what I call skateboarding!

Pirate Man’s latest video is his best ever. It’s taken him a while to get to a standard that most people can bear to watch, but he did it. The video lacks the normal pubes, biscuit crumbs and pin-head sized crawling organisms that usually festoon the screen and you can make out at least 50% of the tricks.
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Dumb and dumber…the pitfalls of writing content for consumption…

The internet is so fast moving that the ideas you have in the morning have withered and died if you haven’t done something with them by the afternoon. This brings with it an unavoidable sense of desperate, lurching, MUST FEED THE BEAST, urgency. There is no known cure for this accelerated life cycle, but it is important that you learn to select and promote the ideas that can survive on their own and avoid wasting time on the ideas that will die shortly after you breathe life into them.

Sadly, this brings with it a problem. The problem of how to select the good stuff.

I’m going to propose a formula:
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Are you late to Pinterest and Instagram? Where should you be looking next?

Pinterest and Instagram are social networks based around the concept of curation. In that sense they’re very similar.  They’ve both exploded in popularity over the past year, and have left a lot of companies rushing to figure out what exactly they might stand to gain from getting involved.
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Tone of Voice – the cornerstone of a good social media marketing plan

Nice Supercreatives news this week with a nomination for a Social Buzz award at The Royal Mint.

If there’s one thing that really helped get The Royal Mint up to speed…it was thinking about Tone of Voice up-front before putting a single word on Facebook or Twitter. It sounds obvious, but the most important aspect of any social media campaign is how you sound…so spend some time on it and make sure you get the senior management to BUY IN to it. If they’re unconvinced you are setting yourself up for problems in the future.
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New City Surf website

We set up the OG City Surf website a few years back, and while it was good at the time it dated fairly quickly and we’d customised stuff that meant updating was tricky.

We used WordPress and the Wp E-Commerce plugin, which at the time (2009) was the best thing out. Having surveyed the market, we decided WooCommerce from Woothemes was the new kid on the block, so we made the call to migrate all the content into that.
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Wooslider – Template tags explained

Ok, let me get this out of the way first…I love Wooslider.

It’s an awesome, configurable and very flexible slider for WordPress. The only negative thing I have to say about it is this..

They don’t make it very clear how to use the template tags for anyone who wants to embed this thing in a template file.

So I’m going to try and clear it up for you. This page explains how to create template tags for Wooslider.
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Twitter bots can be done right – @AnOffside50p

When it comes to getting your message in people’s faces on Twitter, you have two options.

  1. Write awesome tweets and back them up with something of substance. This we will call the ‘quality’ model.
  2. An endless slog of targeting and sycophantic re-tweeting of influential accounts in order to get your message onto their radar. We will call this the ‘brown nose’ model.

Both have their flaws.

The first takes a lot of time and a lot of money. It can be worth it if you stand to gain anything from the process…but it’s a serious commitment.
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Kooki Two Bit t-shirt show, Buffalo Cardiff

This was a fun event and typical of the genuine efforts the Buffalo guys have been making to give art-geeks a place to mingle. Loads of Cardiff artists and designers submitted their designs for this show. Nearly all were hand crafted, drawn or painted directly onto tees. Really nice in this digital age to see who can wield a pen…and the pen is still mightier than the mouse in case you were wondering.
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Ooh that was a fun multimedia-enabled interactive city-based treasure hunt!

We like to practice what we preach here at Supercreatives, and in our mission to bring accessible technology to the streets, we just ran the best Cardiff Go Skateboarding Day since the last Cardiff Go Skateboarding Day. Taking cardboard boxes, Red Bull, Youtube, QR codes, skateboards, sunshine and pirates we mashed the whole lot up into a tasty smoothie that went down a treat.
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More Nick the bastard video magic

Nick was asked to produce a promo edit for new Crayon pro Chris Jones. Nick has seamlessly graded footage from different locations to ensure a consistent colour scheme dominates the edit. Couple that with filming that keeps the subject centrally placed, a track that has just the right amount of drama to support the action and a signature Nick the Bastard bit of digital wizardry at the end and you’ve got yourself some hot footage.

Chris Jones Crayon Pro Clip from LovePaste on Vimeo.