Pinterest and Instagram are social networks based around the concept of curation. In that sense they’re very similar. They’ve both exploded in popularity over the past year, and have left a lot of companies rushing to figure out what exactly they might stand to gain from getting involved.
However, here’s the cold truth – for most companies, Pinterest won’t offer serious marketing advantage. If you weren’t in at the start to gain the head of steam needed to be a major force, you’re going to be playing catch-up just as it starts to get tricky. As for Instagram…well, Instagram is great for the right business. Clubs, fashion outlets, restaurants…perfect. If you have a product that is less photogenic..you might want to look elsewhere.
But where? Here are our tips on a few of the top emerging social networks you might want to check out.
YouNow is a live-broadcast social television platform that is produced by consumers, lets people broadcast live video from anywhere in the world, in front of a live audience providing feedback. The audience qualifies the content and ensures that the best content reaches the most eyeballs.
The bottom line? Popular with teens, it’s got a worryingly Myspace feel to it. Could be great for youth brands.
Essentially this is a more polished version of some of the other Q&A sites out there. It’s by far the best. Great opportunities for companies to set up their own accounts and start to manage questions through Quora. Definitely one I’m looking into.
Quora connects you to everything you want to know about. Quora aims to be the easiest place to write new content and share content from the web. We organize people and their interests so you can find, collect and share the information most valuable to you.
The bottom line? I use Quora a lot. it’s brilliant. Big opportunities for the right strategy.
From the big-name social network masterminds behind Facebook, Sean Parker and Shawn Fanning, AirTime aims to take the Chat Roulette concept mainstream.
The best and fastest way to video chat with your friends on any platform. No download required, just log in with Facebook and start video chatting with your friends immediately, right in your browser.
The bottom line? Does it work? Yes. Is it great? No. With such big names behind it you kind of expect more.
Want to find out what to read, or what your friends are reading? Do you want to show off about how well-read you are and sharing your Amazon reading list isn’t cutting it? Simple concept, beautiful execution. GoodReads is growing fast as the literary social network of choice.
Goodreads is the largest site for readers and book recommendations in the world. We have more than 11,000,000 members who have added more than 390,000,000 books to their shelves.
The bottom line? Great place to engage deeply with literature. Potential for the right brand that wants to promote its literary connections.
It’s essentially a service that allows women to send in their texts from men. You can vote whether he’s into you or not, and men will help to translate what the intent of the message is. Indicative of future trends, this ultra-niche social network bills itself as
HeTexted is the first Q&A service dedicated to dating questions
The bottom line? It’s funny, it’s clever, and it works! Opportunites here for a clever female orientated brand.
Digg? DIGG? But Digg’s ANCIENT. Well, yes it is…and it was as good as dead…but something wonderful has happened! Digg has been completely revamped from the group up and now it’s equal parts awesome content, awesome usability and awesome stats.
Digg delivers the most interesting and talked about stories on the Internet right now. The Internet is full of great stories, and Digg helps you find, read, and share the very best ones. It’s simple and it’s everywhere: visit Digg on the web, find it on your iPhone, or get the best of Digg delivered to your inbox with The Daily Digg.
The bottom line? It’s the new best place on the internet! I’ll be watching my Digg stats carefully to see what happens.
Note – this post doesn’t get into the Qzone, Sina Weibo or vk.com discussion…but in case you were wondering, you can make a lot of money through the right strategy with those sites! We have had great experiences with Weibo…and there’s a lot more to come.