We set up the OG City Surf website a few years back, and while it was good at the time it dated fairly quickly and we’d customised stuff that meant updating was tricky.
We used WordPress and the Wp E-Commerce plugin, which at the time (2009) was the best thing out. Having surveyed the market, we decided WooCommerce from Woothemes was the new kid on the block, so we made the call to migrate all the content into that.
It went super smoothly, and the end result (incuding our template tag embedded WooSlider) looks pretty sick, even though we did minimal styling to the theme.
Head on over to the City Surf website to check it out.