Ooh that was a fun multimedia-enabled interactive city-based treasure hunt!

We like to practice what we preach here at Supercreatives, and in our mission to bring accessible technology to the streets, we just ran the best Cardiff Go Skateboarding Day since the last Cardiff Go Skateboarding Day. Taking cardboard boxes, Red Bull, Youtube, QR codes, skateboards, sunshine and pirates we mashed the whole lot up into a tasty smoothie that went down a treat.

The basic concept was this:

Please spread the word, this year Cardiff’s Go Skateboarding Day is dedicated to a special cause. CSC’s famous mascot, Boxman was at a BBQ at Pirate Man’s house and he ate a burger that had been left outside for a week and had some weird mushrooms growing on it. THEY SENT HIM INSANE! He flipped out and grabbed Pirate Man and ran into the night, only stopping to grab Pirate Man’s secret treasure stash on his way.

WE NEED YOU TO FIND PIRATE MAN AND TO FREE HIM FROM BOXMAN’S CLUTCHES!

Pirate Man has left a series of clues around Cardiff. This is too much for any one person to handle, so you’ll have to form teams and track them down using your QR code enabled mobile phone, your street skating skills and your unholy intelligence.

WE’RE ALL REALLY WORRIED ABOUT PIRATE MAN!

Whichever team finds him and frees him from Boxman will win Pirate Man’s treasure! There will be an extra prize for the team that makes the best edit of the day…so bring a filmer! Mobile phone footage is fine.

SPREAD THE WORD WE NEED ALL THE HELP WE CAN GET!

That was it. All we had to do to make it happen was to promote the event through word of mouth and on Cardiff Skateboard Club, film the four clues, upload them to a private Youtube location, convert the video URLs to QR codes, print those QR codes onto t-shirts, distribute the t-shirts to willing volunteers, hide those volunteers around Cardiff, paint a Boxman head, fill a treasure chest with prizes and dump it at the final location, corral the contestants, wind them up and let them go!

It went off without a hitch and although it caused minor carnage on the streets of Cardiff for a few hours, we can live with ourselves. Big thanks to Buffalo/Ten Feet Tall and City Surf for allowing us to use their premises and for the sponsorship. Next year will be even better.

The clues

The clues in human form.

Clue guys

A video of the event from some of the clue hunters.

Author: Jim O

Hi I'm Jim and I run SuperCreatives which is basically me tapping at a keyboard and sometimes talking to people and working on stuff that helps people sell, communicate or promote things online. If you need to sell, communicate or promote things online...get in touch!